Natural Deodorant That Actually Works
Plant-based formulas with lasting odor control, customized to meet your needs. Baking soda free for sensitive skin, baking soda for extra strength protection.
Find Your Perfect Match
Answer four quick questions to find the best Pretty Frank formula for you.
Shop by Scent
Nature-inspired scents powered by pure essential oils.
You're on the list! We'll email you as soon as it's back in stock.
No B.S. - Just Clean Ingredients
Fresh underarms. Zero compromises. Pretty Frank keeps your underarms fresh using
plant-based, cruelty-free, vegan, and non-GMO ingredients. Made in the USA and free
from aluminum, parabens, and synthetic fragrances, our deodorants work with your
body all day.
Truly natural deodorant.
Truly natural deodorant.
New Arrivals
View allNatural Lip Balm
Pretty Frank Natural Lip Balm, Moisturizing and Hydrating Formula - Orange Vanilla
$8.99
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Pretty Frank Natural Lip Balm, Moisturizing and Hydrating Formula - Vanilla Peppermint
$8.99
View ProductMini Deo Travel Sticks
Pretty Frank Natural Aluminum-Free & Baking Soda-Free Travel Deodorant Stick - Unscented
$5.99
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Pretty Frank Natural Aluminum-Free & Baking Soda-Free Travel Deodorant Stick - Orange Vanilla
$5.99
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Pretty Frank Natural Aluminum-Free & Baking Soda-Free Travel Deodorant Stick - Coconut Lime
$5.99
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Pretty Frank Natural Aluminum-Free & Baking Soda-Free Travel Deodorant Stick - Charcoal Seaside
$5.99
View ProductWhat Our Community Loves
Unfiltered moments from real routines. Watch how our formulas perform in daily life.
Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant effective?
Yes! Pretty Frank deodorants are made to work with your body, not against it. Our blends of plant-based odor-fighters, essential oils, and gentle absorbents keep you fresh all day—without the harsh chemicals found in traditional deodorants.
What’s the difference between baking soda and baking soda-free formulas?
Baking soda neutralizes odor naturally, making those sticks especially effective for strong or stubborn odors. Baking soda-free formulas use zinc and magnesium instead, making them perfect for sensitive skin. Both options keep you fresh, you just pick what works best for you.
What kind of fragrances do you use?
We offer scented formulas using only essential oils, as well as unscented options for those who prefer no fragrance at all. All are plant-based, gentle, and free from synthetic perfumes.
How should I store my deodorant?
Keep your sticks and jars in a cool, dry place. Avoid prolonged exposure to direct sunlight or heat to maintain texture and efficacy.
Do your products stain clothing?
No. Our formulas are designed to minimize residue. If you apply too thickly, let it absorb for a minute before dressing to prevent minor marks.
Where are your products made?
All Pretty Frank products are proudly made in the USA with clean, responsibly sourced ingredients.
Are your products cruelty-free and vegan?
Absolutely! Pretty Frank is Leaping Bunny Certified Cruelty-Free. No animal testing, ever. Most Pretty Frank products are vegan, with the exception of certain products containing beeswax.
Are your products safe for sensitive skin?
Yes. All our formulas avoid harsh chemicals and unnecessary additives. Our baking soda-free options are specifically designed to be gentle, so even sensitive underarms can stay fresh comfortably all day.
