It's what's inside that counts
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Meet Pretty Frank
We believe in doing things differently with clean ingredients, simple formulas, and total transparency. No junk. No BS. Just deodorant that works.
Baking Soda Free sticks
Natural deodorant, made with magnesium, zinc, and essential oils — no aluminum, no parabens, no nonsense.
No B.S. - Just Clean Ingredients
No aluminum, no parabens, no synthetic fragrance, no petroleum. Just clean, handcrafted formulas — gluten-free, non-GMO, and certified cruelty-free. Made in the USA, and trusted for over a decade.
Baking Soda sticks
Pretty Frank Baking Soda Sticks tackle odor with powerful all-day protection using activated charcoal, zinc & magnesium
Real People. Real Results
Authentic stories, honest results, straight from our community
What Our Customers Say
See how real people use Pretty Frank every day — no filters, no fluff
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“I went on a hunt for a less toxic deodorant and came across this brand. I sweat quite a lot so I couldn’t give up deodorant altogether. For being a non-traditional deodorant, it does very well! I haven’t noticed any stains left on my clothes at all. Smells great and is comfortable!.”
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“For the sensitive category (aluminum and baking soda free), this is arguably one of the best products I have ever used to control AND prevent odor. Additionally, it provides reasonable wetness protection compared to most other ‘natural’ or ‘sensitive skin’ formulas.”
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“One of my favorite aluminum free deodorant. I found those out some years ago and buying them regularly in different scents. Got from Amazon and from another online retailer. I tend to sweat easily, and not all aluminum free deodorants work for me. But this one works great.”
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“In an attempt to find good all natural deodorant for me, I've tried Native, Tom's, all natural Dove, and a couple other I can't remember. None of them gave me irritation, but none of them also lasted as long and did as well as this one. This definitely lasts for 24 hours for me.”
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“The deodorant is soo good. The scent is incredible, fresh. It spreads easily. With other natural deodorants you have to hold it to the skin for it to spread, with this one there is hardly any “melting” needed. Also, for some reason this lasts soo long. It lasts 3x longer than the other deodorants.”
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“I have tried many other ‘natural’ deodorant. But this one is by far the best! The other ones left me either a weird residue or it didn’t help with odor and had to reapply. My previous deodorant gave me rashes in my underarms. This deodorant is a 10/10!!!”
It's what inside that counts
Every ingredient we use is there for a reason — clean, effective, and safe for your skin.No fillers, no toxins, just honest formulas that work
Pretty Frank.
Truly Natural
- ✓ Made with organic food-grade ingredients
- ✓ No Petrochemicals
- ✓ Scented with essential oils
- ✓ Skin safe ingredients (Magnesium & Zinc)
- ✓ Sustainable packaging commitment
Other “Natural”
Not Truly Natural
- • Made with Synthetics
- • Contains Petrochemicals
- • Scented with fragrance (can smell "funky")
- • Irritating ingredients (Mandelic Acid)
- • Plastic packaging
Questions? We've Got You
Quick answers to your most common questions. No fluff, just facts
Is natural deodorant actually effective?
Yes. Our formula has been trusted for over a decade to provide long-lasting odor protection. We use odor-neutralizing ingredients like baking soda, zinc, and magnesium, plus plant-based powders to absorb moisture, so you stay comfortable and confident without the need for synthetic chemicals.
What’s the difference between the baking soda and baking soda free formulas?
Our baking soda formula uses baking soda (and in some scents, activated charcoal) to target odor-causing bacteria for strong, long-lasting protection. Our baking soda-free formula is made for sensitive skin and relies on zinc and magnesium, gentle yet effective ingredients, that naturally fight odor without the potential irritation baking soda can cause.
What kind of fragrances do you use?
We scent our deodorants with pure essential oils, never synthetic fragrances. We also offer an Unscented option with no added fragrance at all.
Where are your products made?
All of our products are proudly made in the USA.
Are your products cruelty-free and vegan?
Yes! All Pretty Frank deodorants are both cruelty-free and vegan.
